Gone are the days when social media was simply an app you would use to pass your time or meet people. Today, it’s a real marketplace. At some point or the other, we all have used it for shopping or looking at a professional service provider’s portfolio. Let’s face it, we have been influenced by some of the other ads or campaigns too.
What does this mean? The world is on social media, which makes it a great opportunity for businesses to step in. Facebook may have started off as a platform where you could get in touch with your old friends or meet new people. However, today it’s a platform where you can watch new movie trailers, discover profiles of photographers, or subscribe for online news.
In short, social media is now used for business development, to tap new audiences, build customer relations, and make sales.
Why is Social Media Marketing Important for Promotion of Business?
In order to understand the importance of social media marketing, we’ll take a look at some of these statistics:
- There are 54 billion internet users in the world.
- Out of these, 8 billion are active on at least any 1 social media platform.
- 33% of buyers of beauty products make their purchases after reading reviews on social media.
- Instagram has influenced buying decisions for 54% of consumers in the world.
- 21% of consumers in the world follow brand pages on social media.
That’s one way of explaining how social media has become an important part of our lives. It gives you a superficial glimpse into the importance of social media marketing. Here are some of the reasons, mostly based on the above facts:
Huge Untapped Audience
A billboard or wall poster only reaches people who passed through the area it was in. A television ad may have a broader reach but is way too expensive. Social media has a way bigger audience, having no geographical boundaries and thus has a greater capacity to reach out to all its users.
Flexibility of Usage
You could upload images as well as videos on social media. You can also make interactive posts like games and polls to engage your audience. This means that on one platform, you can do anything you want to, which includes sharing your website’s link and directing the audience towards your brand.
If you’re wondering how posting on Facebook can cost you money, here’s the thing – there’s a slight difference between social media optimization and social media marketing. While the former is free, the latter is paid. Only when you pay the social platform, you can reach out to a newer audience faster. You can pay as much as your budget allows you, the reach you get in return differs accordingly.
Given that users have accepted social media as a marketplace, you should make full utilization of it. You may not make a sale right away, but you do achieve targets like spreading brand awareness, engaging the audience, and building one-to-one customer relationships. These eventually do turn into profitable sales.
An Excellent Way of Building a Reputation
On social media, building a good reputation is very easy. Paid promotions provide you with a greater number of followers, likes, and engagements. Moreover, you start receiving reviews and ratings on your page, particularly in Facebook marketing.
How Does Social Media Marketing Improve Business?
When we look at TV ads, we do laugh and say how unrealistic or stupid they are. Half the time we change the channel or mute it because we find them irritating. On the other hand, a quirky post made by a brand on Facebook or Instagram has the potential to go viral.
What is the charm of social media marketing?
Well, not all Facebook and Instagram ads work the same way. Some gain popularity, others hardly receive a few likes. However, when you pay for an ad on social media, there’s one thing guaranteed – reach. This is exactly why we pay for posting on these platforms.
Here’s how social media optimization and marketing can work well for you:
This matters the most when you are using social media for promotion. The ads you make for billboards and television don’t work that well here. Your content should be interactive and relatable for the audience. Adding a sense of humor, wit, creativity, and/or something attractive acts like a cherry on the cake.
Targeting the Right Audience
Social media marketing is all about targeting the audience. It doesn’t make sense to promote your brand in a country where you can’t sell or targeting men to sell lipsticks. This not only applies to Facebook advertising but also Instagram advertising, Twitter Advertising, and LinkedIn advertising – they all allow you to filter the audience according to your product or service.
Promoting at the Right Time
We all are active on social media for a few minutes a day during our free time. That’s usually on our way to the office or back home or during lunch hours. For students, it’s mostly while going back home. Hence, when you post at that time, it’s a great way of optimizing your posts.
Even for paid promotions, you need to see the days when you’re running the ads. If you’re doing B2B marketing, there’s no point running your Facebook campaign on a Sunday.
Be Aware of the Latest Trends
There was a time when Instagram was all about different hashtags. Right now, stories are more popular. Thus, for a successful Instagram ad promotion, you need to know what’s going on. Use references from what is currently trending, like a new series or the current headlines. This applies to other platforms too.
See How You Can Willingly Engage the Audience
A caption that reads “Hit Likes to Avoid Nightmares” will be ignored right away. However, if the caption is something like “Tag that friend who always sleeps in class”, you’ll receive a greater organic reach along with a lot of engagements. That’s the language that works with the audience today.
Follow-up on Your Leads
When you run a Facebook campaign, you tap a new audience and with the time you get a few users who repeatedly show interest in your brand. These are the people who have the potential to convert into your customer. Thus, your work doesn’t stop here. You need to get hold of your Facebook leads and follow up on them to create a one-to-one relationship. This applies to other platforms too, though with Facebook it is simpler.
4 Most Popular Social Media Platforms
There are plenty of social media platforms on the web right now. It all started with Facebook, which remains to be the no. #1 platform to date. However, we have plenty of others too that have gained plenty of users with time. Here, we’ve listed the best 4, popular in different categories.
The most popular social networking site and app, Facebook has got 2.6 billion active monthly users and more than 80 million business pages. It might even interest you to know that 6 new accounts are created every single second. Used commonly to connect with friends, it has now become a very popular marketplace too.
Apparently, Facebook advertising all over the world generated a revenue of $17.44 billion in just the first quarter of 2020. In fact,87% of engagements in Facebook posts are made by brands. While a TV ad may not work on you at all, there are 85% more chances that the same ad works on you if you watch it on Facebook.
Most popular as an image sharing platform, it has 1 billion users every month. Instagram stories alone receive 500 million views every day. Of these, 1/3rd stories are of businesses. These stories tend to influence 62% of the audience for purchasing their products and services. This is the reason why brands post approximately 2.5 stories per week (on average).
The potential reach of Instagram ads is 849.3 million. In fact, 200 million Instagrammers will visit at least 1 business profile per day.
Twitter is popular as a microblogging site. The most popular Twitter ads you’ll see will be witty statements supported by hashtags. Twitter has 330 million active monthly users, more popular for B2B marketing. In fact, 67% of B2B digital marketing campaigns take place on Twitter.
Twitter marketing takes a great deal of creativity, innovation, and experience. This is because not everything works here. Your content has to be really strong here – either something extremely hilarious or something controversial. That’s when it works best.
This platform is popular as a professional network. It has 675 million active monthly users, 40% of which use it daily. 61 million users here are actually influencers while 40 million have decision making powers (at a B2B level).
So far, approximately 30 million companies are on LinkedIn. In fact, the LinkedIn ads campaign works for 94% of B2B marketers.
Social Media Marketing Strategies
We know how social media marketing has a huge potential for getting new customers even with a limited budget. However, you won’t see everything working there. If you go through plenty of brand pages and their posts, you’ll find very few of them having more than 1k likes. In fact, many have less than even 100 likes.
Though you don’t actually meet your agenda there, the idea is to get a reach at a much higher level. For that, you need to create a perfect balance between social media optimization and social media marketing. It means that don’t depend on your money to reach your goals. You need to plan your campaign in such a way that you receive more reach (by organic means) than what your budget promises you.
Following are some of the strategies that can make your marketing more effective:
Personalization and Building One-to-One Relationships
Even though you’re reaching out to the masses, social media allows you to connect to every individual. All thanks to the messenger app, you can now connect to individuals and talk to them on a one-to-one basis in Facebook marketing. If you’ve ever received online subscription requests on Messenger, you probably get the point.
You have direct chats available on Instagram, LinkedIn, and Twitter too. Although they aren’t as effective as Messenger, you can receive messages from the customer’s end if you create a post that is highly interactive in nature.
Bold Content Strategies
If you really want a post to go viral, then you need to be bold with your content. It’s easy to put up a great picture of a beach or a dessert. However, also take a look at ads that have really blown off your mind – something too hilarious, too shocking, too controversial, or simply extraordinary and one of a kind. That’s what you need to craft.
When you’re the first one to give the audience something they’ve never seen before, the post receives plenty of shares. Even after you stop running the ad, it will receive a great organic reach.
Make Use of Videos
Videos on social media receive the highest reach and viewership. Not only do they grab attention, but are more likely to be remembered by the audience. Facebook alone receives a video viewership of more than 4 billion every day. 85% of these are viewed in mute mode. So, you know what kind of video would work here. The same would apply to other social media channels.
Narrow Down Your Target Audience
Just because you want a wide reach, don’t go for a generic audience. The more niche your audience is, the more effective is your campaign. When you’re going for Facebook advertising, you can actually pluck out all details about the target audience – the age group, gender, interest level, and geographic location.
The point here is that you are selecting the audience that will actually be interested in your services. Only to get more impressions on your post, it is pointless to include women in the target audience for promoting men’s wear.
Use Tracking Tools Like Insights and Analytics
Different social media platforms have different tools that help you track your reach for every post. For Facebook, you have Insights and Pixels. The database you derive from there is used for Facebook lead generation. Likewise, for Instagram and LinkedIn to you have Insights and for Twitter you have Analytics.
This not only helps you reach your final goal of conversion but also helps you learn more about your target audience and how you can make your next campaign better.
How Can We Help?
Handling social media marketing is no cakewalk. You need to take care of everything – starting from goal setting to strategizing, creating posts, scheduling them, following up, and taking the leads ahead. You need a whole team to do that; it’s definitely not one man’s job.
Don’t have even one person yet? Don’t worry, we’re here for you, to do the job at a price that would cost you just one man’s salary. At Dear Web Solutions, we provide the following SMM marketing solutions:
- Social media optimization
- Facebook marketing and advertising
- Facebook campaign
- Facebook lead generation
- LinkedIn advertising
- LinkedIn ads campaign
- Instagram ads promotion
- Twitter marketing and advertising
When there was no digital marketing, companies did go to ad agencies. Today, with the option of utilizing social media, you need a Facebook ad agency. We provide you with consultation, creatives, content, videos, implementation, and lead generation.
So, are you ready to take your business to a whole new level? If yes, then contact us now!